Why Cashback, eVouchers and Smart Payments are Still Gold?

These evergreen methods boost customer satisfaction, encourage repeat visits, and build brand loyalty.

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  • In the Food & Beverage (F&B) Industry, fostering customer loyalty is a crucial cornerstone for sustainable success. Businesses must constantly develop new strategies to attract customers while retaining the existing ones. Regarding customer retention, F&B businesses can increasingly turn to three essential strategies to maintain a loyal customer base: cashback offers, eVouchers, and smart payments.

    These strategies help fortify long-lasting customer relationships in the UAE. They reflect the industry’s adaptability and serve as instrumental tools in navigating the competitive landscape while prioritising customer satisfaction.

    Cashback Offers: Transforming Purchases into Rewards

    The evolution of cashback incentives dates back to the late 1980s when an American banking company pioneered a credit card feature that rewarded users with cash rebates on specific purchases. Today, cashback has transcended mere credit card perks, becoming a powerful tool fostering consumer savings, value-driven payments, and supporting local businesses.

    A retailer’s ability to offer the highest value back that customers can redeem at the same store, especially during slow business times, significantly impacts retaining existing customers while potentially attracting new customers through referrals. This way, customers successfully achieve the highest value from a brand without affecting the operational cost-effectiveness of the business.

    Statistics project the global cashback industry to exceed $200 billion annually by 2024, indicating its substantial influence on consumer spending behaviours. Retailers participating in cashback programs witness accelerated revenue growth, often outpacing competitors who don’t utilise such incentives. The allure of cashback encourages repeat purchases and prompts customers to increase their spending in subsequent transactions.

    Moreover, the frequency of customer visits significantly amplifies through cashback schemes, nurturing a regular sales pattern. Businesses opting for cashback over traditional discounts benefit from heightened customer retention fueled by trust and a stronger inclination towards repeated engagement.

    Unlike conventional point-based reward systems, cashback resonates more profoundly with consumers. The appeal of receiving tangible monetary benefits compared to accumulating points over time solidifies its effectiveness in driving customer loyalty.

    eVouchers: Engaging Customers with Flexible Rewards

    Another instrumental strategy in customer retention is the use of eVouchers. These digital vouchers offer a flexible and enticing means of rewarding patrons, fostering engagement, and encouraging repeat visits.

    Businesses leverage eVouchers to signify a commitment to the business by buying in advance while allowing customers to spend whenever they want on whichever products they like. eVouchers are also a great approach to fostering customer appreciation.

    eVouchers offer a personalised touch, allowing businesses to tailor rewards based on individual customer spending behaviour. This way, customers are not confined to a particular product. This personalised approach enhances customer satisfaction and cultivates a more profound connection, prompting patrons to return for future transactions.

    Smart Payments: Streamlining Customer Experience

    Integrating smart payment solutions augments the overall dining experience, contributing significantly to customer retention. Seamless payment methods, including contactless and mobile payment options, redefine convenience for consumers, eliminating friction in the transaction process.

    By offering hassle-free and secure payment experiences, F&B businesses elevate customer satisfaction levels. The seamless nature of these payment methods enhances operational efficiency and leaves a lasting impression on customers, encouraging them to revisit the establishment.

    In the competitive landscape of F&B, sustaining customer loyalty is paramount for enduring success. Implementing these legacy strategies – Cashback Offers, eVouchers, and Smart Payments – will equip businesses with potent tools to retain customers, foster repeat visits, and strengthen brand affinity. 

    Also Recommended: Online F&B Spending in UAE to Reach $619 Million by 2025, Dubai Chamber


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