Canva Acquires Affinity
The acquisition significantly bolsters Canva’s vision to build the world’s most comprehensive suite of visual communication tools.
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Global visual communication platform Canva has announced the acquisition of design platform Affinity.
Cliff Obrecht, Co-founder and COO at Canva, said, “Visual communication is now ubiquitous in the workplace and investing in strategies that enhance our B2B offerings is core to the future of our business. From sales and marketing to brand and creative teams, the need to create effective and engaging visual content is on the rise. The Affinity team comes with an incredible caliber of talent and technology, and we’re delighted to welcome them to Canva as we enter our next phase together.”
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Ashley Hewson, CEO of Affinity, said, “Since the inception of Affinity, our mission has been to empower creatives with tools that unleash their full potential, fostering a community where innovation and artistry flourish. We’ve worked tirelessly to challenge the status quo, delivering professional-grade creative software that is both accessible and affordable. Canva’s commitment to empowering everyone to create aligns perfectly with those values. We couldn’t be more excited about becoming part of the Canva family and can’t wait to see what we will achieve together.”
The acquisition significantly bolsters Canva’s vision to build the world’s most comprehensive suite of visual communication tools.
