Brigade Plus Integrates Zoho CRM
This collaboration sets a new standard, reaffirming Zoho’s and Brigade Plus’s dedication to user-friendly solutions that power impactful business outcomes leveraging Zoho CRM
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Brigade Plus, a subsidiary of Brigade Group specialising in home interiors, has recently integrated Zoho CRM into its operations. This strategic move aims to revamp their sales processes and improve customer experiences. Zoho CRM, a globally recognised CRM platform, has been instrumental in redefining Brigade Plus’s approach to sales and customer engagement.
Ponappa PM, Head of Brigade Plus, said, “Zoho CRM has helped us achieve 4x ROI in just two years, allowing us to excel as one of the largest full-service stores for interiors in the real estate industry. Zoho’s 360-degree view has enabled us to offer great value and experiences to our customers.”
Mani Vembu, COO at Zoho Corp. said, “Brigade Plus and Zoho unite tech innovation and strategy, pioneering customer-centricity through operational excellence. This collaboration sets a new standard, reaffirming our dedication to user-friendly solutions that power impactful business outcomes leveraging Zoho CRM.”
Previously, Brigade Plus struggled with a complex mix of legacy tools that hindered operational efficiency and growth. The transition to Zoho CRM was part of a larger strategy to enhance the customer experience and improve internal operations. Zoho CRM’s flexibility, including its no-code and low-code customisation options, aligned well with Brigade Plus’s goals.
