Boat Partners with IPL Teams

This strategic collaboration underscores boAt's commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India.

Staff Writer March 19, 2024 Reading Time: 3 min

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boAt has officially announced its partnership with two IPL teams – the Royal Challengers Bangalore (RCB) and the Gujarat Titans (GT) as their official Audio and Wearable Partner for the upcoming season.

Aman Gupta, Co-Founder and CMO, boAt said, “We are incredibly excited to partner with the Royal Challengers Bangalore and the Gujarat Titans as their official Audio and Wearables Partner. Both teams are known for their aggressive gameplay and passionate fan base, which perfectly aligns with boAt’s energetic and youth-centric brand identity. Through this collaboration, we aim to elevate the fan experience, celebrate the spirit of cricket, and inspire fans to #BeAboAthead.”

This strategic collaboration underscores boAt’s commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India. Additionally, boAt will roll out a comprehensive marketing campaign throughout the season, capturing the fervour and energy of the IPL.

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The Martechvibe team works with a staff of in-house writers and industry experts.
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