Birdeye Unveils New AI Architecture for Hyperlocal Marketing

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Birdeye announced a reimagined AI architecture that powers a Service as a Software model – delivering business outcomes directly through autonomous and supervised AI agents and multi-layered LLMs.

“Hyperlocal marketing is hard—fierce competition, shrinking budgets and small marketing teams,” said Naveen Gupta, CEO and Co-Founder of Birdeye. “That’s why we’re building AI agents and making them autonomous. This new AI architecture gives hyperlocal brands a massive edge—to move faster, operate smarter, and dominate competitors.”

Driving Outcomes – From Software-as-a-Service to Service-as-a-Software

While traditional SaaS vendors provide tools that require manual effort, Birdeye introduces a new operating model: Service-as-a-Software. This approach delivers outcomes directly—via intelligent, task-specific AI agents that run marketing workflows autonomously. No manual setup, no toggling between tools—just results.

CMOs benefit from faster go-to-market speeds, optimised marketing spend, and increased operational efficiency. Whether it’s revenue growth, cost reduction, or more leads and foot traffic, BirdAI is designed to deliver on what matters most to both CMOs and CFOs.

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AI Agents that Drive Outcomes

BirdAI is structured around five outcomes every hyperlocal brand needs to win locally:

• Build Presence: listings optimisation agent, search agent, ranking agent, SEO/AIO agent, listings benchmarking agent to help you get discovered and increase foot traffic.
• Manage Reputation: review monitoring agent, review marketing agent, review generation agent to boost SEO and drive revenue growth.
• Elevate Brand: social content agent, social engagement agent, social publishing agent to increase site traffic and customer acquisition.
• Improve Customer Experience: voice of the customer agent, survey feedback agent, detractor response agent to increase customer retention.
• Accelerate Growth: location performance agent, business optimisation agent to identify operational inefficiencies and growth opportunities.

Each outcome is powered by a suite of supervised and autonomous AI agents that adapt to a brand’s unique context—executing campaigns, optimising content, and learning from real-time data to continuously improve performance.

The Intelligence Stack that Powers it All

Behind every BirdAI Agent is a three-tiered Intelligence stack:

1. Foundation LLMs like OpenAI, Anthropic, Gemini, DeepSeek, Stability.ai, and others
2. Industry AI fine-tuned on industry benchmarks, trends, and compliance
3. Brand AI customised for brand voice, governance, knowledge, and brand security

“OpenAI is excited to support Birdeye’s use of advanced AI in transforming how businesses connect with customers locally,” said Sherwin Wu, Head of Engineering at OpenAI, at Birdeye View 2024. “This is a great example of how powerful AI agents can be when grounded in specific business goals and real-world feedback.”

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