Attain, Tombras Partner for Real-Time Outcomes Analysis
The partnership will deepen Tombras' capabilities in real-time outcome analysis, media performance optimisation, and sales measurement.
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Attain, a permissioned commerce data platform that powers real-time outcome analysis and purchase measurement for brands announced a partnership with Tombras, one of the largest independent agencies in North America.
The partnership will deepen Tombras’ capabilities in real-time outcome analysis, media performance optimisation, sales measurement, client growth and enhance their identity solution, tID.
This collaboration will allow Tombras’ already expansive technology solutions to have more real-time outcome analysis. For instance, cross-retailer sales data sets will be used more frequently to optimise, buy, and plan across all media channels and serve new and existing clients with actionable, real-world sales metrics.
Attain’s platform has become a valuable pillar of Tombras’ ad technology stack and larger efforts to drive real-time outcomes for their clients, empowering the agency to dynamically adjust media strategies and communicate performance effectively to clients.
“We are proud to play a key role in driving Tombras’ success by providing cutting-edge data solutions that enable their teams to optimise media performance and deliver unparalleled insights to their clients,” said Brian Mandelbaum, CEO and Co-Founder at Attain.
“This partnership highlights both our breakthrough product set that’s disrupting status quo measurement solutions as well as Tombras’ leadership position as an agency on the cutting edge.”
As part of this partnership, Tombras has signed a Master Service Agreement (MSA) for 2025. In exchange, Attain has included Tombras in exclusive Alpha and Beta iterations of emerging tools focused on incrementality and brand lift.
The collaboration also explores the potential integration of Attain’s raw data to inform Tombras’ internal media mix modelling (MMM) engine, which evaluates brand performance across diverse media channels. Allowing Attain to be a key cog into the future of Tombras’ marketing science program.
“Our partnership with Attain has enhanced our ability to harness permissioned data and optimise media strategies in real-time outcome analysis,” said Alex Potts, Senior Vice President, Programmatic – Media Lead at Tombras.
“By integrating their platform into our processes, we’ve enhanced how we demonstrate clear value to our clients and strengthened our commitment to innovation. Attain’s data allow us to provide rich business and category insights that are foundational in our decision making process. We absolutely expect continued growth and success in the partnership.”
