AppsFlyer Acquires oolo
The acquisition expands AppsFlyer’s capabilities and platform to accelerate data-driven decision-making efficiency, fuelling business growth.
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AppsFlyer, a marketing measurement, attribution, and data analytics solution provider announced its acquisition of oolo, an AI-powered user acquisition and monetisation decision-making platform.
The acquisition strengthens AppsFlyer’s portfolio of products and services as the company introduces holistic solutions crafted for the interconnected needs of modern marketing, growth and monetisation teams, and will see oolo operate as “oolo by AppsFlyer.”
AppsFlyer’s acquisition of oolo comes as a part of the company’s continuing mission to empower brands with the most comprehensive decision-making platform in the constantly evolving digital ecosystem.
Oren Kaniel, CEO and co-Founder at AppsFlyer, said, “Adapting to the ever-changing digital ecosystem requires innovative solutions that can offer privacy-centric, actionable insights for optimal decision-making. oolo’s unique technology, team and expertise will play a key role in our continual pursuit to build a holistic platform that accommodates the shifting expectations, roles and challenges of modern marketing teams. The combination of oolo’s innovative technology with AppsFlyer’s industry-leading measurement platform offers brands new opportunities to harness AI’s full capabilities to optimise their growth and monetisation strategies. We believe the future of data-driven decisions is in smart AI rather than the static tools which are common today, and oolo’s cutting-edge AI technology enables us to better serve the increasing demands of our customers and meet their evolving needs.”
Yuval Brener, CEO of oolo, said, “It’s an exciting time for us at oolo. This acquisition is set to blaze a trail in the data analytics space as we join forces with AppsFlyer to provide state-of-the-art data monitoring technologies for brands around the world. With AppsFlyer’s proven track record, large client base, and privacy-preserving architecture, our customers will benefit from an integrated approach to growth decision-making unlike anything seen before.”
The innovative technology, oolo by AppsFlyer, will be available to both existing AppsFlyer customers and on an independent basis.
