Amperity Introduces New Media Measurement Tools

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Amperity, the first AI-powered Lakehouse customer data platform (CDP), announced the expansion of its paid media capabilities to help brands close the digital advertising feedback loop with a “first-party data advertising graph”.

“For too long, brands have been held back by the limitations of legacy technology and the opacity of the advertising ecosystem,” said Peter Ibarra, Head of Media and Adtech Solutions at Amperity. “Amperity’s media measurement tools remove these barriers by giving digital marketers the freedom to make bold, data-driven decisions that redefine how they approach and invest in their advertising strategy.”

Also Read: What are the Critical Factors Reshaping Advertising Strategies?

Amperity’s new measurement tool allows brands to regularly measure the total impact of their digital advertising campaigns across online and offline sales. This unprecedented visibility enables marketers to optimise their advertising budgets daily to drive the highest return on ad spend (ROAS).

The new innovation that enables direct audience activation is through Amperity’s native UID 2.0 integration. This powers improved closed-loop measurement of customers in the UID 2.0 network at a one-to-one level, allowing for better analysis and optimisation across ad platforms and key customer segments.

Amperity’s new media measurement tools key benefits include: 

• Offline Conversion APIs: With Amperity’s Conversion API, brands can accurately understand the in-store revenue their digital ads drove by connecting offline transaction data to ad platforms in real-time.
• Segment Comparison Dashboard: This enables digital marketers to quickly compare audience segments and understand key differences in value and behaviour to make more profitable activation decisions.
• Ad Performance Dashboard: The Ad Performance Dashboard enables marketers to easily visualise end-to-end media performance across platforms in a single view to identify the highest revenue-driving opportunities.
• Native UID 2.0 Integration: Amperity’s expanded integration with UID 2.0 directly connects first-party data to privacy-safe universal identifiers to track advertising touchpoints across the open internet.

Last year, Amperity launched a suite of direct connections to ad platforms to reduce activation times from weeks to hours. This allowed businesses to bypass legacy onboarding solutions and automate audience uploads to keep ad platforms up-to-date with where customers were in their journeys.