Alamar Foods Partners With MoEngage
Alamar Foods, a Saudi-based leading Quick Service Restaurant (QSR) operator has partnered with MoEngage, a marketing automation and customer engagement platform to drive personalised communication with its customers.
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Alamar is pursuing an omnichannel strategy with a customer centric approach “In our endeavour towards direct marketing, engaging, and rewarding our customers based on their individual preferences, we have tied up with MoEngage. Through this program we aim to positively influence our customers’ loyalty with the brands we operate in the Region”, said Shobhit Tandon, Group Chief Digital and Technology Officer, Alamar Foods.
To achieve this and analyse the impact of personalised communication, Alamar Foods will leverage MoEngage’s capabilities as a centralised customer engagement system for all communications. Furthermore, the brand will also leverage MoEngage’s capabilities to identify key customer segments that require dedicated action.
“We are ecstatic to partner with Alamar Foods and help them in their efforts to drive customer engagement with personalization. In today’s day and age, customer engagement and personalization has become a must-have attribute and Alamar Foods has been focusing on it from day zero,” said Sweta Duseja, Director of Customer Success, MoEngage.
