Adobe Debuts Adobe Experience Platform Innovations

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At Adobe Summit, Adobe announced major Adobe Experience Cloud innovations,  enabling brands to unify customer data across their organisation, a necessary ingredient to implement and derive value from generative AI.

Anjul Bhambhri, Senior Vice President, Adobe Experience Cloud, said, “Brands have relied on Adobe Experience Platform and Adobe enterprise applications to deliver personalisation at scale, an imperative that is greatly accelerated in the era of generative AI. Adobe Experience Platform innovations such as an AI Assistant powered by generative AI enables brands to understand individual customer context and generate tailored omnichannel experiences. This increases productivity and boosts experimentation of new ideas, all while ensuring brands adhere to strict governance and security controls.”

Major releases announced  include an upcoming Adobe Experience Platform AI Assistant that supercharges the productivity of experience practitioners and democratizes access to extended teams through a conversational interface

Adobe Experience Platform offers a single view of customers across every channel, allowing AI to analyse data and deliver actionable insights in real-time. Brands can then drive activation across marketing channels with applications built on Adobe Experience Platform and deliver true one-to-one personalisation.