Aarki Launches Retargeting Solution Post-Back
Post-Back is powered by Aarki’s proprietary AI platform and sifts through real-time user signals to create cohorts of high-value consumers.
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Aarki, a global AI company that drives revenue growth for mobile app developers, announced the launch of Post-Back, a new AI-powered retargeting solution built to identify high-value outlying cohorts within extensive first-party mobile data sets. Leveraging Aarki’s purpose-built AI platform, Post-Back enables campaign managers to create actionable cohorts from large datasets, combining AI efficiency with human strategic expertise.
Post-Back allows marketers to identify and sort valuable users by a propensity for engagement score, assigned to each by Aarki’s extensive Deep Neural Network. From this vantage point, Aarki can re-engage users from the margins of client data sets by utilising an array of subtle engagement signals that traditional targeting platforms miss. This product allows Aarki clients to focus efforts on strategy and monetization instead of the manual analysis process, which is now automated by Aarki’s Supervised Artificial Intelligence.
Post-Back is powered by Aarki’s proprietary AI platform and sifts through real-time user signals to create cohorts of high-value consumers that can be targeted within Aarki’s mobile Demand Side Platform (DSP). With this solution, Aarki clients can extract more value from their existing data, with a ROAS uptick of 20% seen in real-world campaigns. This is made possible by Aarki’s extensive owned and operated global data infrastructure, which can ingest and act against real-time signals across the entire mobile ecosystem.
“For too long, marketers have left valuable users on the table because they don’t display the obvious intent signals traditional targeting platforms search for. Post-Back allows marketers to squeeze every last drop of juice from their data, which dramatically enhances retargeting ROAS,” said Aman Sareen, CEO, Aarki. “Aarki embraces transparency and has a suite of products – like Post-Back – available to outperform the legacy players in mobile marketing.”
In addition to Aarki’s proprietary AI platform, Post-Back leverages a wealth of human insights to optimise campaigns for maximum ROAS. This blend of human expertise and real-time AI optimisation which Aarki terms as Supervised Artificial Intelligence improves organisational efficiencies derived from AI and focuses on supporting clients with white glove service at every point of the planning process and campaign flight.
