Strategies to Ensure Efficient Order Fulfilment
Rewind 2024: The young, modern customer demands fast and trackable deliveries. How can brands enable seamless order fulfillment in the evolved ecommerce landscape?
The online shopper is now better labelled as a “social” shopper. Millennials and GenZ customers are increasingly open to shopping through social media channels. “Social media feeds are now points of sale, and everything to do with the sales cycle must now be woven into social platforms by any retailer that wants to capture buyers,” says Laith Al Bazirgan, Head of Retail Strategy & Growth at Endava.
However, the fundamentals of the ideal sales strategy remains the same.
“Impulse often drives purchases, and that same impulsiveness manifests as impatience when waiting for delivery.”
What does the contemporary social shopper want? The attention to detail across the product they want, when they want, how they want, and through the channel they want—without which, alternatives are just clicks away.
The traditional shopping model of “Visit Store” is outdated, and a bunch of hybrid concepts—Buy Online, Pickup at Curbside (BOPAC) to name just one—now leave retailers in a complex mesh. In this new purchase ecosystem, deliveries have become a vital component of customer satisfaction. Efficient order management is key to success across all sectors of business.
Martechvibe examines the 2024 literature from industry leaders and in-house editorials to establish the attitudes and insights that define the current state of order management in the retail industry. The following articles discuss the varying facets of efficient order management infrastructures for enabling seamless and scalable product deliveries.
Why Do Retailers Need MACH?
Legacy systems cannot live up to the changes happening in order fulfilment. Retailers must modernise their order management systems if they are going to satisfy the needs of the social shopper. What they need is MACH — microservices, API-first, cloud-native SaaS, and headless architecture. Microservices allow retailers to develop, deploy, and manage individual components more efficiently.
How Can Scalable Delivery Solutions Increase Ecommerce Sales?
There is an increasing need for shippers and retailers to deliver orders quickly and efficiently while also ensuring that they meet the expectations of their customers in terms of tracking, convenience of delivery and feedback. From third-party logistics partnerships to on-demand delivery services and emerging technologies like drones and autonomous vehicles, ecommerce players strategically embrace innovations to ensure efficient order fulfilment.
Reduce Failed Orders with Financial Efficiency
By leveraging technology to streamline order processing, track inventory in real-time, and minimise manual errors, restaurants can protect their revenue by avoiding costly mistakes that lead to dissatisfied customers and lost sales opportunities. Implementing predictive analytics and machine learning algorithms can further enhance order accuracy and reduce the risk of errors, contributing to improved revenue protection and customer experience.
