Salesforce Launches Sales Cloud For Seamless Virtual Selling
Salesforce CRM launches Sales Cloud 360 to support virtual sales activities. Companies using this new technology, which can quickly transform their business digitally and boost sales and productivity. Notably, most businesses affected by the pandemic are expecting to return to growth this year. However, the shift to everything-from-home calls for companies to quickly develop and […]
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Salesforce CRM launches Sales Cloud 360 to support virtual sales activities. Companies using this new technology, which can quickly transform their business digitally and boost sales and productivity.
Notably, most businesses affected by the pandemic are expecting to return to growth this year. However, the shift to everything-from-home calls for companies to quickly develop and adapt to the new technology to survive the drastic pandemic-led change in the business landscape.
Another major challenge faced by businesses is that due to the historic declines in sales and profitability last year stemming from COVID-19, sales companies will have no accurate year-on-year comparison, sales baseline or benchmark to keep a track of their business health. Thus, the support of a reliable and flexible technology like Sales Cloud 360 is crucial. Virtual interactions, AI-backed pipeline monitoring and video call transcript analysis will enable managers to pinpoint areas that need more assistance and training.
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Statistics to Support the Rationale Behind Sales Cloud
To develop the Sales Cloud 360, Salesforce has held more than 6 million calls with customers over the past year, to understand their needs and challenges in their urgent digital transformation journeys.
According to surveys by Salesforce, 51 per cent of salespeople expect to travel lesser than pre-pandemic times and lesser than 50 per cent expect to go back to the office.
Moreover, only 38 per cent of salespeople claim to have been trained on virtual selling over the past year. Also, only 25 per cent of respondents said that their workflows and processes are excellent.
Markedly, more and more companies are adopting Salesforce’s solutions to drive business recovery after being affected by the pandemic. The company’s support has led to a 21 per cent increase in sales leads for its customers in 2021 as compared to the last year. Customers using the Sales Cloud are Honeywell, Snowflake, Jet It and Cytiva.
Accenture in partnership with Salesforce is also creating AI-powered and data-driven solutions to help customers sell from anywhere and drive business growth and profitability.
