Highwire Acquires The Bliss Group
The combination of Highwire and The Bliss Group brings unmatched sector expertise, designed to connect marketing and communications strategy to business outcomes at the scale and speed the industry demands.
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Highwire, a strategic marketing communications agency, has acquired The Bliss Group, an insight-driven PR and marketing firm, to create the modern agency partner designed to connect marketing and communications strategy to business outcomes at the scale and speed the industry demands.
The combined agency offers clients a smarter, faster, and more integrated approach to catalysing influence to build reputation, demand, and growth. Backed by senior talent, an AI-forward technology stack, and hard-earned industry affinity, Highwire helps market-shaping brands lead with clarity and confidence.
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“Uniting Highwire and Bliss answers the need for partners who can turn complexity into competitive advantage, and innovation into measurable influence,” said Michael O’Brien, CEO of Highwire.
“Clients want sharper thinking, integrated execution, and partners who move as fast as their business demands. The combined power of our agencies will deliver that in spades for current and future client partners.”
Bliss CEO Cortney Stapleton will step into the newly created role of Chief Strategy and Business Officer at Highwire. She will lead performance and go-to-market strategy across Highwire’s sectors, with a clear focus on delivering high-impact client outcomes. She will also serve on Highwire’s Board of Directors.
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“Highwire and Bliss were built on shared foundations of deep industry insight, trusted client partnerships, and a belief in the power of storytelling to drive real business outcomes,” said Cortney Stapleton.
“By bringing our teams and capabilities together, we’re creating something bigger and bolder: a platform where our clients get more value, our people have more opportunities, and our work delivers even greater impact.”
Through Highwire Health, Highwire and Bliss bring together their healthcare practices as well as Bliss Bio Health into a single, integrated offering spanning consumer health, digital health, healthcare delivery, life sciences, and medtech.
Highwire Health is designed for organisations operating at the intersection of technology, regulation, and patient impact, where clarity, credibility, and precision are essential. Michael Roth, managing partner of Bliss, will assume the role of General Counsel and Executive Chair of Highwire Health.
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The combined firm includes more than 250 professionals across North America, with capabilities designed to support the full buyer journey, including:
- Strategy, positioning, and brand narrative development
- Integrated marketing, social media, demand generation, and full-funnel activation
- Strategic communications, media relations, and executive visibility
- Insight-led, AI-enabled intelligence and analytics
- Full-service creative concepting and production
- Corporate reputation, crisis and issues, and high-stakes communications support
This integration reflects growing demand for partners that can connect insight to action and reputation to growth in an increasingly fragmented environment. Highwire is designed for this moment. One where companies must communicate with confidence, act with intent, and turn innovation into influence.
GP Bullhound acted as the exclusive financial advisor to Bliss.
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