Cresta Unveils Four Products to Enhance Human and AI Agent Potential
The new capabilities announced by Cresta give businesses greater reach, control, and confidence as they transform the customer experience with AI.
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Cresta, the customer experience AI platform for human and AI agents, has unveiled four major innovations at its first annual customer conference, Cresta Wave. Introducing the new capabilities onstage at Cresta Wave, CEO Ping Wu outlined the company’s vision for the next phase of the customer experience sector.
“AI will create a superhuman customer experience workforce,” said Ping Wu, CEO of Cresta. “Today at Cresta Wave, we revealed four solutions that will unleash the full potential of every agent, both human and AI.”
“Now enterprises can serve any customer, anywhere, with unprecedented control, visibility, and operational confidence, providing a world-class experience every time.”
ALSO READ: Cresta Launches AI Analyst
The new capabilities include:
Real-Time Translation & Multilingual AI
Cresta’s Real-Time Translation and multilingual AI capabilities allow businesses to serve any customer, anywhere. Real-Time Translation enables human agents to speak with and understand customers in four different languages, expanding to dozens more in the coming months.
Cresta’s AI Agents now speak 30+ languages across voice and chat, removing the frustration customers feel by not being served in their native language. And with multilingual AI Analyst capabilities, Cresta AI Analyst can uncover insights hidden in conversations in 30+ languages.
Agent Operations Center
The Agent Operations Center is the unified command hub for businesses to oversee every live conversation – human or AI-led – from one place. It empowers supervisors with real-time visibility, live guidance, and instant intervention tools, so enterprises can deliver service that’s accurate, compliant, and consistently on brand.
ALSO READ: Cresta Launches AI-Augmented CX for Email
The Agent Operations Center creates a new role for AI Supervisors, who can whisper or jump into AI Agent conversations when needed, resolving issues quickly and improving customer satisfaction. The Agent Operations Center creates a symbiotic relationship between humans and AI in one cohesive workforce.
Automation Discovery
Automation Discovery shows businesses exactly which conversations to automate first, and how to do so. The solution combines analytics on volume, complexity, and resolution into a clear readiness score, alongside projected ROI.
The solution maps conversation flows, highlights successful paths and common deviations, and even generates workflow prompts to get companies started on automating with AI Agents.
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With Cresta Automation Discovery, businesses prioritise AI Agent deployments with confidence, reduce time-to-value, and lay out a clear roadmap for what to automate now and in the future.
Prompt Optimizer
Cresta’s AI Agent Prompt Optimizer helps enterprises build and refine high-performing AI Agents faster and with confidence. It delivers guided, best-practice recommendations for formatting, coherence, and content, reducing trial-and-error and helping customers reach value sooner.
With simple, easy-to-follow guidance, Prompt Optimizer allows anyone, technical or not, to hone AI Agents and improve their performance over time.
Wu added, “Today’s launches are a major step forward toward a customer experience centre where humans and AI work together as a hybrid workforce to elevate every conversation, all in one unified platform.”
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