MikMak Announces New MCP-Powered and AI-Driven Innovations
Together, these updates enhance MikMak’s role as a central platform for tracking how people and AI systems shop across channels, enabling brands to manage and convert both human- and AI-driven demand in real time.
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MikMak, the global ecommerce enablement and analytics platform, has announced upcoming MCP-powered and AI-driven updates to MikMak 3.0, including the introduction of conversational insights.
Together, these updates enhance MikMak’s role as a central platform for tracking how people and AI systems shop across channels, enabling brands to manage and convert both human- and AI-driven demand in real time.
Brand manufacturers now face two critical stakeholders in commerce: humans and AI agents. As consumers continue to navigate a complex, multi-channel purchase journey and AI agents increasingly influence those decisions, brands need a single platform that enables, measures, and optimises both.
“Today’s most successful brands are the ones turning data into action at the speed of their consumers,” said Rachel Tipograph, Founder and CEO of MikMak.
“With these advancements, MikMak is better positioned than anyone else in the market to transform invaluable commerce data into instant intelligence, helping brands understand performance in seconds and connect those insights directly to sales outcomes.”
“This is the next chapter of profitable growth for global commerce, and there’s a lot more to come soon.”
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MCP Capabilities
MikMak’s MCP (Model Context Protocol) capabilities give brands a direct path to agentic commerce, where AI doesn’t just analyse data but acts on it with precision, speed, and accountability.
With MCP, commerce systems and AI agents can communicate using a shared standard, creating a unified framework for intelligent, real-time decision-making.
MikMak amplifies this capability through its enterprise-grade Commerce and Insights APIs, which power global brands with unmatched data on shopper behaviour, pricing, product availability, and performance across over 8,000 retailers.
MikMak’s MCP capabilities transform this proven foundation into an AI-ready infrastructure that enables safe experimentation, faster optimisation, and measurable business outcomes.
Built with modularity and privacy by design, the platform enables brands to innovate confidently while maintaining full control over their data and decision-making frameworks. The result is accelerated execution, stronger attribution, and a new era of intelligent commerce where AI-powered interaction drives real, profitable growth.
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Conversational Insights
Today’s brands have more data than ever, but less clarity on what truly drives growth. MikMak closes that gap by changing static dashboards into dynamic, conversational insights.
Built on MikMak’s enterprise-grade infrastructure and powered by more than 11 years of commerce data, MikMak’s conversational insights advancements change how brands engage with performance analytics.
Instead of navigating fragmented reports or static scorecards, marketers will be able to ask questions in natural language, such as “What’s driving growth?” or “Where should we invest next quarter?” and receive clear, contextual answers in seconds.
The platform pairs visual analytics with narrative intelligence, automatically generating summaries, recommendations, and insights that connect performance to action.
With the upcoming launch of MikMak’s conversational insights, every marketer will be able to analyse performance in real-time, reduce time-to-insight, and make faster, more confident decisions that drive measurable growth.
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Upgraded MikMak Commerce Bundles
Brands can create more seamless, multi-product shopping experiences that mirror real-world buying behaviour with upgraded MikMak Commerce Bundles technology. With one-click purchasing across media channels, brands can boost order value, drive conversions, and strengthen retailer partnerships.
MikMak Creative MAX Templates
The new MikMak Creative MAX Templates for media blend immersive storytelling with a built-in “Where to Buy” overlay. This allows brands to pair full-screen hero media with instant purchasing options.
Creative MAX templates drive both engagement and sales while integrating retail partners directly into the brand experience.
Looking ahead to early 2026, MikMak aims to build out its AI-powered operating system, which learns from every commerce touchpoint. They will deepen their omnichannel attribution to combat walled gardens and expand global data partnerships to unlock richer, more actionable insights.
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