REMAX Launches Marketing as a Service (MaaS) Platform

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REMAX has announced the launch of Marketing as a Service (MaaS), a data-driven platform designed to help REMAX affiliates across the US and Canada market listings more easily, connect with clients more effectively and drive business growth more strategically. 

MaaS represents the latest in a series of innovations from REMAX, reinforcing its ongoing commitment to invest in its value proposition for the brand’s network of more than 145,000 agents. 

Powered by Realforce, MaaS is an AI-fueled system that enables affiliates, including Broker/Owners, agents and teams, to launch strategic marketing campaigns with minimal effort and maximum impact. 

From automated listing packages to customisable ad programs and real-time analytics, MaaS consolidates top marketing tools into a single, easy-to-navigate experience. 

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“This is about giving REMAX affiliates every advantage in this highly competitive industry,” said Abby Lee, EVP of Marketing, Communications and Events for RE/MAX Holdings, Inc.

“Marketing as a Service is designed to run in the background while REMAX agents stay front and centre with their clients. It’s another great example – one of many this year – of REMAX leaning into AI and tech innovations to help agents win listings, save time and build their businesses.” 

MaaS highlights include:

• Simplified Marketing Tools: MaaS consolidates REMAX listing assets into one intuitive dashboard, enabling ready-to-go campaigns in just a few clicks. 
• Smart Automation: Set and save campaign preferences, allowing the platform to auto-launch personalised outreach across channels. 
• Performance Reporting: Access to shareable, real-time dashboards with campaign metrics that can be forwarded to sellers and teams. 
• Quarterly Market Report Emails: Delivered via MAXTech powered by BoldTrail, branded updates offer insightful market snapshots directly to an agent’s sphere. 
• Polished Brand Presence: Campaigns reflect the refreshed branding from REMAX, delivering a modern, consistent look that reinforces professionalism and elevates brand perception. 

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REMAX affiliates throughout the US and Canada can serve their clients with MaaS’s no-cost base package, which includes flyers, digital and social content, and performance tracking. Advanced features such as lead generation, print mailers, recruiting campaigns, and video will roll out in the months ahead. 

Lee added, “We’re being very aggressive in providing REMAX affiliates with difference-making competitive advantages that help them stand out—especially on social and digital platforms where most people being their home search.”

“REMAX is the most productive real estate network in the world and REMAX agents are the most trusted professionals in the business — we want consumers to know that when they’re choosing an agent to work with.” 

MaaS strengthens the REMAX value proposition by making it easier for agents to market listings, put clients first and grow their businesses. It’s a smarter, faster way to work, and part of a broader strategy to ensure REMAX remains a key player through purposeful innovation. 

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