Inside Real Estate Announces BoldTrail's HomeSearch AI
Powered by ListAssist's AI technology and Inside Real Estate's data, HomeSearch AI helps real estate agents to search, engage, and reconnect.
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Inside Real Estate, an independent real estate software companies and technology partner to more than 400,000 agents, teams, brokerages and top franchise brands, announced the launch of HomeSearch AI, an advanced search and client engagement experience.
Powered by the recently acquired ListAssist’s proprietary AI technology and Inside Real Estate’s extensive data, HomeSearch AI is redefining how real estate professionals and their clients search, engage, and reconnect.
“AI is everywhere right now. It’s the headline, the feature, the buzzword. But AI tech needs to deliver more than buzz – it has to deliver results,” said Joe Skousen, CEO of Inside Real Estate.
“HomeSearch AI isn’t just the result of our acquisition of ListAssist, it’s the culmination of the most powerful search innovations across our ecosystem, blending ListAssist’s advanced natural language and visual search capabilities, BoomTown’s proven high-converting search alert experience, and BoldTrail’s intelligent automation to create a seamless, addictive home search experience. It’s smarter, faster, and purpose-built to help agents and clients connect in ways the market has never seen before.”
At the heart of HomeSearchAI is a powerful natural language engine that lets clients search exactly like they talk, replacing clunky filters with an intuitive, conversation-style search experience.
“The system just gets it. It’s powered by natural language processing, MLS data, and computer vision —and the results actually reflect what the client meant, whether complex or simple” said Skousen.
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“Once your clients use this kind of search, they’re not going to want to go back to drawing maps or clicking checkboxes. And let me tell you, when it’s your brand delivering that experience? That’s a serious advantage.”
HomeSearch AI goes beyond search, introducing smart alerts and automated lead reactivation features that increase engagement and revive dormant leads. The platform leverages Inside Real Estate’s massive scale, sending over 160 million search alert emails each month, all infused with years of performance data and continuous A/B testing.
“Every alert going out is smarter by default. No extra effort, just better results,” noted Julia Laurin, Chief Product Officer.
Whether a lead comes from Zillow, Realtor.com, a website, a CRM, or an agent’s sphere of influence, HomeSearch AI intelligently reengages dormant contacts with personalised property suggestions, alerting agents when it’s time to step in.
“Every agent has leads sitting idle in their CRM. In BoldTrail we find those contacts, create personalised property suggestions, and improve over time based on engagement,” explained Laurin. “Instead of waiting for leads to circle back, BoldTrail brings them back.”
Clients can quickly adjust their marketing to capitalise on their market’s unique trends, like one customer, who found they could now set up search alerts based on key phrases such as “Assumable Loans” to surface listings with that option or “Back on Market” to help find those potentially motivated sellers for their shoppers.
The company is also preparing to launch a slew of new innovations on the heels of this release.
“With so much new innovation, we’ve invested a lot of time into how we structure our ecosystem to continue leveraging AI and to fit the needs of each unique business even better. Whether you’re launching, growing, or optimising your real estate business, BoldTrail’s offerings adapt to your strategy, solving business challenges and serving up opportunities in customised solutions that scale,” said Skousen.
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