PLG, TikTok, and Visit Saudi Unite for MENA Esports Broadcast
The partnership between TikTok LIVE, Visit Saudi, and PLG marks a step forward in regional esports broadcasting, aiming to create and release new media solutions for the region that help brands connect effectively with young Arab audiences.
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Power League Gaming (PLG), the MENA region’s esports and gaming agency, has been appointed as TikTok LIVE’s official broadcast partner for gaming and esports livestreams across the Middle East and North Africa, working in partnership with Visit Saudi for the launch event – PUBG Mobile Pro Invitational.
This marks a milestone in elevating regional esports visibility. The collaboration will debut with a PUBG Mobile Pro Invitational Esports Tournament, in partnership with Visit Saudi, in celebration of this summer’s second edition of the Esports World Cup in Saudi Arabia.
Running on August 11th and 13th, the tournament will bring together 16 of the region’s top professional teams to compete for a share of a $10,000 prize pool, including fan favourites such as RA’AD, Falcons, Al Qadsiah, Twisted Minds, and Virtus.pro, among others.
The competition will be produced and broadcasted live from Power League Gaming’s studio facilities in Dubai Production City, and streamed exclusively via TikTok LIVE, engaging regional audiences with real-time mobile esports action.
Mathew Pickering, CEO of Power League Gaming, said, “We’re proud to partner with TikTok LIVE and Visit Saudi to deliver high-quality, mobile-first esports content that speaks directly to the next generation of MENA gamers.”
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“Our purpose-built, 10,000sq ft studio in Dubai – featuring 360-degree gaming content production capabilities, advanced broadcasting hardware, and robust IT Infrastructure – gives us the agility and scale to deliver fast, immersive, and culturally relevant esports experiences.”
“Together, we’re raising the bar for how live gaming content is produced and experienced in the region.”
Yahya Munir, TikTok LIVE Trust & Experience Manager for MENA, said, “At TikTok, we’re committed to shaping the future of digital entertainment by creating meaningful opportunities for communities to connect through culture, creativity, and shared passion points.”
“Through TikTok LIVE, we’re proud to collaborate with Power League Gaming to spotlight the region’s thriving gaming and esports scene. We also thank Visit Saudi for their partnership in bringing this experience to life.”
“Together, we’re delivering immersive, mobile-first experiences that empower local talent and bring fans closer to the moments that matter most.”
PUBG Mobile, a competitive multiplayer battle royale, remains a widely played mobile game in the MENA region. A 2024 Ipsos study conducted in collaboration with Power League Gaming shows 52% awareness and 41% usage in Saudi Arabia, and 59% awareness with 51% usage in the UAE.
Power League Gaming will manage the end-to-end execution of the tournament – including esports management, live broadcast production, live commentary, event coordination, and innovative mobile-first formats – leveraging TikTok LIVE’s platform to enhance and maximise viewership and fan engagement.
The partnership between TikTok LIVE, Visit Saudi, and Power League Gaming marks a step forward in regional esports broadcasting, aiming to create and release new media solutions for the region that help brands connect effectively with young Arab audiences.
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