Trivago Acquires Holisto for $40 Million
Holisto’s system optimises real-time hotel price collection from a wide supplier network, enabling competitive and consistent pricing that aligns with Trivago’s comparison platform.
Topics
Trivago has acquired Israeli traveltech company Holisto, known for dynamic pricing and hotel room booking, for an estimated NIS 137 million (about $40 million). To date, the Israeli company has raised approximately $30 million, with Trivago investing $10 million about a year ago.
Founded in 2015, Holisto developed a system that optimises the collection of real-time hotel prices from a wide network of suppliers. This technological capability has allowed it to offer competitive and consistent pricing. Trivago operates, among other things, a website for comparing hotel prices worldwide.
Holisto will continue to operate independently, with a team of approximately 200 employees in Israel and other locations around the world, all of whom will remain following the acquisition.
Eran Shust, CEO of Holisto, said, “We have always believed that we have the potential to play a more significant role in the way people discover and book vacations online. Our collaboration with Trivago over the past year has only strengthened this belief.”
Johannes Thomas, CEO of Trivago, added, “Holisto is a key part of Trivago’s strategy, enabling a branded booking experience that increases user satisfaction and drives continued growth.”
