AudienceView Unveils Embedded Marketing Suite
AudienceView’s embedded suite enables live event organisers to gamify campaigns, target audiences, automate journeys, and track sales—streamlining digital marketing within one unified platform.
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AudienceView, an event and experience commerce company, has announced the launch of its next-generation event marketing suite. Powered by Sydney-based Audience Republic, the marketing suite is the step forward in AudienceView’s mission to help live event operators grow their audiences.
With Audience Republic marketing capabilities embedded within AudienceView’s ticketing and fundraising platforms, live event organisations can now:
- Gamify data capture campaigns, presale registrations, and targeted communications that maximise reach and ticket sales conversion.
- Better segment CRM data to deeply target by audience demographics and purchase intent.
- Create vibrant digital marketing campaigns.
- Easily deliver email, SMS, and social campaigns with all the right data and tools, all in one place.
- Automate customised marketing journeys based on fan behaviour, ensuring every message is timely and relevant.
- Measure campaign impact on actual tickets sold.
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For long, venues and event organisations have been forced to juggle disconnected systems, resulting in missed opportunities, fragmented workflows, and operational inefficiencies. AudienceView’s new platform—now featuring Audience Republic’s marketing engine—solves this challenge for live event marketing teams.
“Ticketing and marketing belong together. Disconnected and weakly integrated systems have held our industry back for years,” said Eric White, CEO of AudienceView.
“By embedding Audience Republic’s world-class marketing automation capabilities into our platforms, we’re empowering box office and venue marketing teams to operate smarter, faster, and more collaboratively, unlocking new levels of revenue, engagement, and loyalty.”
Building Audience Republic’s digital marketing tools into AudienceView’s live event ticketing platforms is a step forward in the company’s journey to becoming a major end-to-end event commerce platform.
This embedded marketing suite follows AudienceView’s introduction of payment and fraud capabilities. Now, organisations can manage ticket sales, payments, fraud protection, and marketing workflows from a single, unified platform and partner.
“This is an incredibly exciting milestone for AudienceView and the entire live events industry,” said Jared Kristensen, CEO of Audience Republic.
“By investing in Audience Republic’s proven marketing technology suite, we’re solving one of the biggest pain points live event operators face. We’re not just embedding systems—we’re transforming how organisations grow their audiences and drive results.”
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