Antenna Group Launches Conscious Compass
The Conscious Compass offers targeted recommendations to boost brand performance, from strategic positioning and service stack guidance to tailored social and traditional media strategies.
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Antenna Group, a marketing and communications agency, has announced the launch of the Conscious Compass, an AI-powered tool for assessing brands and providing recommendations that change fragmented activity into a unified, purpose-driven strategy.
The tool is a recent addition to Antenna’s technology stack, enhancing its ability to partner with brands that innovate and operate with intentionality and purpose
In today’s business environment, making a mission count takes more than good intentions — it calls for a clear Conscious Brand strategy: a practical, aligned approach that connects marketing and communications to drive consistent, real-world outcomes.
Utilising the Conscious Compass begins with an assessment of brand consciousness, Antenna Group’s framework for identifying brands that drive consequential change for a better, healthier, and more sustainable future.
By training on an organisation’s existing content and brand materials, the AI tool generates an assessment of brand performance across 8 essential attributes for conscious brands: Awake, Aware, Reflective, Attentive, Cogent, Sentient, Visionary, and Intentional.
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By identifying strengths and areas for improvement across these attributes, the Compass provides clear direction for brands that are on a journey to becoming fully conscious.
Building on insights from the assessment phase, the Conscious Compass delivers targeted recommendations to enhance brand performance, including strategic brand positioning language, guidance on the right service stacks to implement, and tailored strategies for both social and traditional media.
“In today’s landscape, mission alone is insufficient. Consumers, investors, and stakeholders demand real, measurable change, requiring brands to rethink how their marketing strategies align with and help realise their broader purpose,” said Keith Zakheim, CEO of Antenna Group.
“The Conscious Compass provides brands with a standardised, measurable framework that turns purpose into impact.”
“It empowers organisations to move beyond abstract ideals, providing a structured assessment of and prescriptive plan for their marketing performance that ensures every effort is intentional, aligned, and driving meaningful results. It’s an essential resource for any brand committed to evolving with clarity and conviction.”
“In the Age of Adoption, being conscious is an imperative,” added Zakheim. “Antenna’s Conscious Compass not only identifies strengths, misalignments, and untapped opportunities, but it also provides brands with actionable insights to uplevel their marketing efforts.”
The launch of the Conscious Compass builds on Antenna’s updated brand identity, reinforcing its role as a go-to partner for brands focused on meaningful change toward a healthier and more sustainable future.
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