Klaviyo Unveils Omnichannel Marketing Enhancements
Klaviyo's AI capabilities will enable brands to deliver consistent, personalised experiences across multiple touchpoints, improving customer engagement and conversion rates.
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Klaviyo Inc. has unveiled AI-powered omnichannel marketing enhancements at its K:LDN 2025 event. The platform aims to unify customer data, content, orchestration, and reporting into one platform, addressing the challenge of disconnected customer experiences.
New research highlights the cost of inaction, with 54% of consumers ignoring brand messages in at least one channel and 77% shopping across 3 or more channels. Klaviyo aims to remove friction caused by traditional marketing technology stacks.
The enhancements focus on removing friction caused by traditional marketing technology stacks. Klaviyo’s AI capabilities will enable brands to deliver consistent, personalised experiences across multiple touchpoints, improving customer engagement and conversion rates.
The company’s goal is to create a seamless, integrated marketing experience that meets the evolving expectations of today’s consumers. The AI-powered features include advanced analytics, predictive modelling, and automated content generation. These tools will help marketers gain deeper insights into customer behaviour, optimise campaigns in real-time, and create more effective messaging.
By unifying these capabilities, Klaviyo aims to simplify the marketing process and improve overall efficiency. The unveiling of these enhancements comes at a critical time for the marketing industry, as brands struggle to keep up with the shifting consumer landscape.
With consumers increasingly expecting personalised, seamless experiences, the ability to integrate data and content across channels is becoming essential.
Klaviyo’s innovations are set to disrupt the traditional marketing technology landscape, offering a more integrated and efficient approach to customer engagement. As the company continues to develop and refine its AI capabilities, it is well-positioned to become a key player in the omnichannel marketing space.
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