HG Insights Acquires TrustRadius
For TrustRadius customers, the integration with HG Insights adds detailed account-level data to existing buyer intent signals and in-market leads, helping teams reach the market more efficiently.
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HG Insights, a provider of data-driven insights for B2B go-to-market strategies, has acquired TrustRadius, a platform known for its verified customer review data. The combined offering aims to enhance AI-powered revenue growth intelligence solutions for business teams.
This strategic acquisition unites HG Insights’ market and account intelligence with TrustRadius’ reliable B2B buyer insights, creating a definitive GTM platform for B2B marketing, sales, strategy, and RevOps teams focused on driving efficient growth, especially in crowded markets.
GTM teams can now leverage buyer intent data and in-market lead generation within HG Insights’ RGI platform to identify, prioritise, and engage best-fit accounts, bridging the gap between strategic planning and GTM execution and helping companies accelerate their pipeline.
This marks a step forward in their shared mission to empower B2B buyers and sellers with deeper, more actionable intelligence.
HG Insights’ AI-driven data, which consists of technology usage, spend, buying centres, and intent, helps target high-propensity accounts, allowing customers to identify market opportunities, refine segments, optimise territory coverage, and accelerate revenue.
However, a major challenge facing B2B companies today is bridging the gap between these insights and marketing and sales execution, specifically detecting accounts and buyers actively in-market or evaluating competitive solutions.
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With TrustRadius now part of HG Insights, demand generation and sales teams gain access to more contextual insights and in-market leads to improve campaign effectiveness and revenue results. The combined data helps teams identify new target accounts and spot those at risk of churn.
For TrustRadius customers, the integration with HG Insights adds detailed account-level data to existing buyer intent signals and in-market leads, helping teams reach the market more efficiently.
Meanwhile, HG Insights customers can connect with active buyers via TrustRadius, further leveraging the value of validated user reviews and intent data from the TrustRadius buyer community.
Marketing teams gain access to the authentic voice of the customer to generate advocacy content that enhances campaigns and increases brand influence. The result is a unified solution that empowers GTM teams to move seamlessly from market analysis to pipeline attainment.
“Our mission is to build the industry’s preeminent AI-driven revenue growth intelligence platform. This requires unlocking the holy grail of demand gen and sales—connecting sellers to the right buyers who are ready to purchase,” said Rohini Kasturi, CEO of HG Insights.
“With TrustRadius joining HG Insights, we are uniquely positioned with optimal data sets and buyer intent contextualisation to deliver high-propensity accounts and in-market leads that provide the fastest path to revenue.”
Vinay Bhagat, Founder and CEO of TrustRadius, said, “The value of buyer intelligence is fully realised when integrated with GTM strategy. Together with HG Insights, we unlock the full market analysis-to-pipeline journey—helping companies identify, prioritise, and act with speed and precision.”
Jeff Parks, Co-Founder and Managing Partner at Riverwood Capital and HG Insights Board Member, said, “This combination sets a new standard for enterprise go-to-market intelligence.”
“By uniting deep market context with the authentic voice of the customer, HG Insights and TrustRadius deliver significant value across large-scale GTM functions. Rohini and the HG Insights team are a remarkable force, executing with vision and velocity to build the category leader in revenue intelligence.”
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