Yahoo Mail Launches AI Catch Up Feature
The new AI feature was created by Yahoo Mail to simplify the user’s management of inboxes, allowing users to catch up on their unread inbox in seconds.
Topics
Yahoo Mail is rolling out a new AI feature called “Catch Up,” a move that signals the company’s deeper foray into AI as it seeks to modernise and regain relevance in an era dominated by competitors like Gmail and Outlook.
The feature, exclusive to Yahoo Mail’s iOS and Android mobile apps, aims to help users instantly skim through their unread emails with AI-powered summaries and intuitive inbox sorting—presented in a “game-like experience” to make email feel less like work.
To promote the launch, Yahoo has partnered with streetwear label Anti Social Social Club on a limited-edition apparel line dubbed “The Anti Email Email Club.” The collaboration includes T-shirts and sweatshirts and is accompanied by a campaign video featuring comedian Morgan Jay, portraying the chaos of managing incoming emails and how the new AI feature eases the burden.
Yahoo Mail said the new tool is a reflection of the ways that people use email to manage their time, with the company’s internal data showing that nearly half of Yahoo Mail users today are Gen Z or Millennials.
ALSO READ: CATCH Launches Customer Engagement Solution
A new survey conducted by Pollfish, on behalf of Yahoo Mail, polled 500 Millennials and 500 Gen Z in the US. The study found that 70% of respondents reported checking their personal email multiple times a day, with half of the people polled saying they’ve missed important events due to a disorganised inbox.
The new AI feature was created by Yahoo Mail to simplify the user’s management of inboxes, allowing users to catch up on their unread inbox in seconds. Moreover, the AI-powered summaries give users scannable email previews and the option to delete or keep them in their inbox, with a game-like experience.
“We are evolving Yahoo Mail to be the best personal email service, built to take the stress out of a busy inbox and make email look and feel less like work,” said Kyle Miller, General Manager of Yahoo Mail.
“We’re all ‘anti-email’ when it becomes another tiring task. With Yahoo Mail, personal email is quick and easy to sort and manage, with game-like experiences that are built for mobile and relevant AI-powered tools integrated throughout. If you’re anti how email has worked for decades — welcome to our club.”
ALSO READ: Will Apple’s Mail Privacy Policy Kill Email Marketing?
