Operative Announces the Launch of AOS Insights
AOS Insights delivers a unified intelligence layer that brings modern BI and analytics natively into the AOS interface.
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Operative has announced the launch of AOS Insights, the latest version of the analytics and reporting module for AOS, Operative’s intelligent media management platform, that enables media companies to take control of their advertising data and surface real-time, revenue-driving insights directly within their sales and operational workflows.
AOS Insights replaces legacy reporting tools with embedded interactive visualisations that empower media companies to realise cost savings, operational efficiencies, and new revenue opportunities.
As media organisations navigate increasingly fragmented channel portfolios and disparate data systems, AOS Insights delivers a unified intelligence layer that brings modern BI and analytics natively into the AOS interface.
The advanced analytics module helps teams make better use of their advertising data, enabling teams to track real-time revenue and sales data and visualise key performance metrics on-demand, for smarter, faster, data-driven business decisions in a single analytics tool.
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As part of Operative’s broader data and analytics strategy, AOS Insights is built on an API-first, cloud-native architecture, and leverages the power of BigQuery, Google Cloud’s unified data to AI platform, as its data ingestion and mapping engine, combined with Looker, Google Cloud’s intelligent BI solution, for ML-powered insights, to streamline reporting efficiencies and reduce costs for users.
This advanced analytics module integrates seamlessly into existing processes, delivering access to real-time operational data and automated workflows without leaving the AOS platform, laying the groundwork for future AI-powered analytics enhancements.
“Media companies are under constant pressure to optimise revenue across their linear, streaming, and digital businesses,” said Michael Grossi, CEO at Operative. “With AOS Insights, we’ve embedded the advanced BI capabilities our customers need directly into the AOS platform – so they can act on revenue opportunities the moment insights appear.”
“With AOS Insights, we’ve transformed reporting from a reactive task into a proactive, data-driven experience,” said Steve Paoletti, Senior Vice President of Product at Operative.
“Our customers will immediately benefit from faster time-to-insights, reduced overhead, and the ability to make strategic revenue-driving decisions with confidence – all without juggling multiple tools.”
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