ActiveCampaign Introduces Active Intelligence
The launch of Active Intelligence reflects a move toward automation that aligns marketing efforts more closely with defined business goals across multiple channels.
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ActiveCampaign has introduced Active Intelligence, a new user experience that applies AI across the platform to streamline and support various marketing functions. It underpins features such as automations, a conversational workspace, autonomous agents, and performance insights as a system-wide intelligence layer.
More than just marketing assistance or automated workflows, Active Intelligence enables true AI-first marketing orchestration, a new approach where marketers set their goals, and the system builds and adapts high-performing, cross-channel campaigns in response.
Active Intelligence was launched ahead of ActiveCampaign’s biannual Innovation Keynote as a significant update to its marketing automation platform. During the event, the company is expected to present real-world examples of how customers are using autonomous AI orchestration to improve efficiency, streamline creative processes, and support business growth.
“Incorporating ActiveCampaign’s AI into my workflow has been one of the most transformative changes I’ve made as a business owner. As a solopreneur, I care deeply about personalisation and voice—and now, I’m creating better content in a fraction of the time,” said Amy Chinitz of Spark Joy New York.
“It’s not just about writing faster. It’s about having a partner in the creative process that understands my brand, adapts to my audience, and helps me scale without losing my identity. Since making the switch, I’ve tripled my sales volume. I’m now focused on what else I can unlock with this momentum.”
Jason VandeBoom, Founder and CEO of ActiveCampaign, said, “We built Active Intelligence to fundamentally change how growing businesses approach marketing—not by adding more tools or complexity, but by introducing intelligence that orchestrates their marketing for them.”
“It doesn’t just automate tasks, it understands goals, makes real-time decisions, and evolves strategies based on performance. This isn’t AI for AI’s sake. It’s purposeful innovation that helps small teams accomplish what once required entire departments—and that levels the playing field for businesses everywhere.”
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