Assembly Unveils Scene Modelled Media Attribution (MMA)
Scene MMA reduces fragmentation in attribution by addressing discrepancies between platforms, web analytics, and marketing mix modelling (MMM).
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Assembly has announced the launch of Scene Modelled Media Attribution (MMA), an update to its STAGE Scene proprietary app designed to support how brands measure and optimise marketing campaigns.
The new app will be included in Assembly’s operating system, STAGE, and its suite of custom-built products. Scene MMA is intended to improve the agency’s ability to deliver practical insights for its clients.
Scene MMA has two primary objectives: first, to increase the frequency and detail of marketing mix model outputs that provide detailed, actionable campaign measurement; and second, to automate data processes, creating a turnkey solution for clients. By utilising this app, brands will be able to better understand and drive key business outcomes such as leads, acquisitions, and sales.
“We’re excited to introduce Scene MMA, an innovative tool that will help our clients increase their ROI and optimise their marketing strategies,” said Tim Lippa, Global Chief Product Officer at Assembly.
“By leveraging new features within this marketing mix modelling app, brands can expect a measurable improvement in campaign efficiency, with the added benefit of reducing modelling time by 26% and achieving significant cost savings compared to other platforms. This marks a major milestone in our ongoing commitment to delivering technology-driven solutions for our clients.”
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The new app reduces fragmentation in attribution by addressing discrepancies between platforms, web analytics, and marketing mix modelling (MMM). It also allows for more frequent data updates, helping media teams adjust campaigns in real-time across all media, not just performance channels.
Standardising input data and automating data processes also speeds up implementation and makes MMM more accessible.
Moreover, Scene MMA follows Assembly’s recognition as a Certified Company with META, which reflects the agency’s established capability in using META technologies for managing digital campaigns.
“META has been great to work with, supporting us as we continue to push the envelope on what’s possible with data and technology,” added Tim Lippa, Global Chief Product Officer at Assembly.
Currently in BETA testing, Scene MMA is expected to be available for clients later this year. It integrates with STAGE, Assembly’s global operating system, and includes support from META. The app is designed to support marketing measurement, identify growth areas, improve media planning, and track brand performance.
