Martha Stewart Expands Assortment with QVC
The products will be available exclusively across all QVC platforms beginning in March, followed by additional product drops throughout the year.
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QVC, a live social shopping company, and Marquee Brands, the brand accelerator and owner of the Martha Stewart brand, announced the return of Martha Stewart, New York Times best-selling author, trusted lifestyle expert and Q50 ambassador, with new collections launching in apparel, culinary, gardening and home décor.
The products will be available exclusively across all QVC platforms beginning in March, followed by additional product drops throughout the year.
The Martha Stewart Gardening collection, debuting on March 12, includes items inspired by Martha’s love for gardening and pieces that she uses in her personal gardens such as a garden tool bag, planting sets, gardening gloves, planters, bird feeders and more. On March 12, Martha will also launch new culinary items including food and wine that is exclusive to QVC and cookware for spring entertaining.
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“Martha has been a beloved member of the QVC family for many years, as well as one of our Q50 ambassadors which we introduced last year. We are thrilled that she is continuing to grow her brand with us by bringing new collections to our customers,” said Mara Sirhal, Chief Merchandising Officer, QVC.
“As America’s most trusted lifestyle expert, Martha brings a wealth of knowledge and impeccable taste to everything she does. Her attention to detail, quality and functionality can be seen in every aspect of these collections. QVC is a shopping destination for women 50+ and we are proud to have someone who is living their age of possibility inspire our customers to live more beautifully in all aspects of their lives.”
“I have always had a wonderful relationship with QVC where I am able to teach and inspire through stories and products,” said Martha Stewart. “Each of these new collections reflect my passions and personal style. I am excited to bring these new offerings to the QVC customer and inspire them with beautiful, useful and well-made products.”
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