Next Millennium Media Partners with Ad-Shield
Publishers have already seen a daily increase in ad revenue of 8-15% due to Ad-Shield’s innovative adblock recovery solution.
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Next Millennium, a provider of programmatic advertising solutions, announced a strategic partnership with Ad-Shield to help publishers reclaim lost revenue from ad-blocked traffic. Through this collaboration, publishers leveraging Next Millennium’s Full Stack Monetisation Engine, one of several publisher solutions, can now access Ad-Shield’s adblock recovery technology, enabling them to serve ads to previously unreachable audiences and drive incremental revenue growth.
Adblockers have increasingly impacted publishers’ ability to monetise their content, leading to significant revenue losses. The rise of a new generation of aggressive “brutal” adblockers means 20-30% of total ad inventory is now blocked. More than 70% of these blocked impressions are caused by brutal adblockers that evade legacy adblock recovery solutions, leaving a growing share of traffic unmeasured and unmonetised – dark traffic.
Ad-Shield is the first adblock recovery solution focused on recapturing lost ad inventory to dark traffic – in addition to already addressable adblocking traffic – ensuring publishers can serve high-quality ads to the full range of their adblocking audience. By integrating Ad-Shield’s innovative technology, Next Millennium is delivering a solution that increases conversions, enhances ROI, and allows publishers to focus on content creation rather than revenue concerns.
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“Through our partnership with Ad-Shield, we are empowering publishers with a sophisticated, all-in-one solution designed to manage every aspect of ad monetisation,” said Lazar Rubin, CEO of Next Millennium. “This collaboration represents a crucial step in ensuring that publishers, big and small, can maximise their revenue potential, even in the face of growing ad-block adoption.”
With this partnership, publishers have already seen a daily increase in ad revenue of 8-15% due to Ad-Shield’s innovative adblock recovery solution. This partnership underscores Next Millennium’s commitment to innovation, providing exclusive brand access, powerful programmatic expertise, and adaptable solutions to meet publishers at every stage of their adtech journey.
“Ad-Shield is thrilled to partner with Next Millennium to deliver meaningful revenue recovery for publishers,” said Dustin Cha, Co-Founder & CSO of Ad-Shield. “Adblocked traffic represents a substantial challenge to publishers, but our technology has proven to effectively address and monetise the full range of adblock traffic affecting them today, generating material revenue uplift. Together, we are ensuring that publishers no longer have to accept adblock losses as an inevitability.”
As a Google-certified partner, Next Millennium connects publishers to premium demand sources through thousands of private deals and major ad exchanges. With access to exclusive campaigns and cutting-edge technology, Next Millennium seamlessly integrates into publishers’ operations, functioning as an extension of their in-house teams to optimise monetisation strategies.
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