Ikea Announces Mobile App Enhancements
Customers can now get notified when cool stuff is happening at an Ikea store nearby.
Topics
Ikea has announced several new features on its mobile app. It says that the enhancements will create a more seamless, personalised, and inspiring shopping journey.
The Ikea Kreativ 3D experience aims to take the guesswork out of buying furniture by previewing items in a space or rotating them in 3D to see all angles.
Other new tools include:
- Customers can scan and shop as they move through the store, skipping queues and enjoying more time for a post-shopping coffee.
- The mobile wallet feature enables faster, more secure transactions.
- Orders, updates, cancellations and returns can be managed in one place, streamlining the process and saving time.
- People can enjoy shorter waiting times when ordering at the Ikea restaurant and bistro through the app.
- They can now view their local store page, check quieter times, and access exclusive local offers.
- Customers can now get notified when cool stuff is happening at an Ikea store nearby. They will get the latest information on events, offers, new collections and back in-store notifications.
- All purchase details, including receipts and order history, are stored in the app for easy access.
Elsewhere, Ikea Family members gain access to an enhanced membership space with exclusive discounts and personalised offers based on their shopping preferences. The new points-based loyalty programme rewards purchases and engagement, including online interactions, planning sessions, and wish list creation.
Members can track and redeem points for perks like free Click & Collect services, complimentary meals at Ikea restaurants, and home furnishing vouchers. The upgraded membership space offers insider access to product launches, sustainability initiatives, and special events, along with classic benefits like free drinks and workshop invitations.
Parag Parekh, Chief Digital Officer (CDO), for Ikea Retail (Ingka Group), said, “These new features make shopping at Ikea simpler, faster, and more inspiring than ever. With smart tools and personalised experiences, the app helps customers plan, shop, and bring their dream home to life, effortlessly. And this is just the beginning, as we continue to innovate and redefine a better everyday life at home.”
