Laura Mercier, Obsess Launch Shopping App for Apple Vision Pro
Apple Vision Pro app allows users to shop products in immersive NYC and Paris boutiques.
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Laura Mercier has launched a luxury beauty shopping app for Apple Vision Pro, created in partnership with Obsess which was recently acquired by Infinite Reality.
This allows Apple Vision Pro users to shop and explore products by category, and also features shoppable videos and interactive, ultra-high definition 3D unboxing experiences. Inside the app, shoppers can explore Laura Mercier products while immersed in their choice of settings – a sophisticated New York boutique or a chic Parisian atelier.
The Content Hub inside the experience showcases high fidelity shoppable videos optimised for Apple Vision Pro. Visitors can watch expert tutorials featuring Laura Mercier’s latest products, including the Caviar Stick Eye Shadow Shimmer, Tightline Eyeliner, and Extravagant Mascara, and purchase products directly within the app.
“The Laura Mercier app for Apple Vision Pro highlight’s Infinite Reality’s aim to transform flat 2D digital retail grids into immersive experiences that are engaging, dynamic and visually stunning,” said Neha Singh, Founder of Obsess and Chief Innovation Officer at Infinite Reality.
“Our expertise in creating highly visual, discovery driven 3D experiences on our platform enables brands to craft more compelling customer journeys across all devices including mobile, desktop, and headsets. This interactive 3D unboxing feature highlights how brands can transform traditional e-commerce touchpoints into interactive, personalised experiences that drive both emotional connection and business results.”
