Doceree Launches Unified Admanager
Admanager improves HCP engagement, maximises monetisation and improves return on ad spend (ROAS)
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Doceree, a global network of physician-only platforms for programmatic messaging, announced the launch of admanager, a powerful, all-in-one ad management platform built exclusively for healthcare publishers.
It improves HCP engagement, maximises monetisation and improves return on ad spend (ROAS). Leveraging the proprietary technology ESPIYAN™, admanager, powered by Doceree, offers streamlined, healthcare-specific capabilities, empowering publishers to optimise their ad inventory with precision and efficiency.
As the digital advertising landscape continues to evolve, healthcare publishers face increasing challenges in managing ads effectively while ensuring compliance with industry standards. Doceree’s admanager simplifies this process by providing an integrated platform that enables enhanced targeting, dynamic inventory optimisation, and automated compliance.
Beyond streamlining ad operations, it empowers publishers to enhance the quality of their ad content, ensuring stronger engagement with healthcare professionals (HCPs) on their platforms. By leveraging advanced optimisation tools and AI-driven insights, publishers can refine their messaging, improve relevancy, and create more impactful advertising experiences.
Commenting on the launch of admanager, Harshit Jain, MD, Founder & Global CEO of Doceree, said, “The idea to introduce an admanager that is exclusively built for the healthcare industry, was to give a refreshed and uplifting inventory management experience to our partner publishers. With our proprietary technology, we are enabling publishers to unlock the full potential of their ad inventory, better engage HCPs ensuring maximum revenue while maintaining the highest standards of compliance and user experience.”
“Most healthcare publishers currently use generic ad platforms that weren’t built for healthcare’s unique requirements. This creates real business challenges: difficulty reaching HCPs, compliance risks, and underutilised ad inventory. To solve this very challenge, we are introducing our latest innovation-admanager,” said Vijay Adapala, EVP – Global Supply Partnerships, Doceree.
Some key features of admanager are as follows:
- Healthcare-specific capabilities – Built exclusively for the healthcare ecosystem, ensuring compliance and relevant ad targeting.
- Centralised inventory management – Unifies inventory, linking publishers with premium healthcare advertisers for better fill rates, higher CPMs, and increased yield.
- End-to-end monetisation – Maximises revenue opportunities through precise ad placements and demand-side integration.
- AI-powered optimisation – Uses real-time data analytics and machine learning to enhance ad performance.
- Seamless integration with existing systems – A user-friendly interface that enables a layer of specialised capabilities without disrupting current operations.
Built-in compliance & security – Ensures HIPAA, GDPR, CCPA, and SOC2 compliance for risk-free advertising.
