Changi Airport Revamps Loyalty Program To Boost CX
The new Monarch membership tier is available by invitation to Changi Rewards members who spend at least S$25,000 in a year at Changi Airport, iShopChangi, or Jewel.
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Changi Airport Group (CAG) has refreshed its Changi Rewards loyalty program to elevate customers’ experience with new perks. The revamped program includes enhanced free parking benefits, birthday vouchers, and a new membership tier called ‘Monarch.’
All Changi Rewards members can enjoy double bonus points on their first transaction of the month, up to S$1,000. Gold and Platinum members also receive vouchers on their birthdays.
The free parking benefits for Gold and Platinum members have also been improved. Gold members can now enjoy one hour of free parking daily without a minimum spend, while Platinum members can enjoy up to four hours of free parking.
‘Monarch’ members, meanwhile, enjoy exclusive perks such as a 4% rebate on their spending, with no points cap. They also receive complimentary parking, personalised shopping services, and a birthday gift of S$60 in Changi e-Voucher Flexi.
Members are also provided with more flexibility through the updated points expiration policy. Previously, all earned points expired annually on 30 June. Now, points are valid for 12 months from the date they are earned.
The new Monarch membership tier is available by invitation to Changi Rewards members who spend at least S$25,000 in a year at Changi Airport, iShopChangi, or Jewel.
Jeffrey Loke, Senior Vice President of Pricing and Commercial Strategy at Changi Airport Group, said, “With the Changi Rewards refresh, we aim to give both loyal and new customers even better reasons to shop and dine at Changi Airport. One upcoming enhancement that members can look forward to is being able to directly offset your payments at Changi Airport’s terminals, Jewel, and iShopChangi with Changi Rewards points.”
“CAG’s strong push to lift the customer experience and enliven our retail and dining scene also helps our tenants by pulling in footfall, which is why we have a constant pipeline of exciting initiatives and events, including the much-anticipated year-end Changi Festive Village,” Loke added.
