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The Mobile Marketer’s Mixer is a flagship event by Martechvibe that took place in Bengaluru. As a global media publication tracking leading brands and technologies, this invite-only mixer delves into India’s mobile marketing evolution. Join industry leaders, experts, and enthusiasts to discuss trends, share experiences, and strategise for the future.
India’s mobile-first era is here. With one-third of waking hours spent on screens, mobile dominates, with an average of 50 phone glances daily. To stand out in a fiercely competitive market, marketing leaders must disrupt the noise, cut through clutter, and captivate a choice-laden audience. In this dynamic landscape, India emerges as the third-largest smartphone market globally, with 1.2 billion users and 700 million smartphone owners.
The evening opened with an interesting panel discussion on Mobile-first marketing fails where Subhash Dawda, Head Marketing at RazorpayX | Sujay Ray, Head Digital & Media – Professional Products Division at L’Oréal India | Varun Kulkarni, Director Marketing & Growth at NoBroker.com | Rohit Kharidi, Partner -Advisory at KPMG India talking us through their experience of common mistakes and how to avoid the trap.
From an insightful fireside chat with Jesika Dalal, Senior Director Marketing – APAC & EMEA at Branch and Ravina Shadija, Head of Sales SAARC at Branch, the party was in for some treat – Unlocking Growth: How Leading Brands Continue to Leverage Branch to Win in a Mobile-First World. We have Anuj Nagpal, Director Ads Monetisation at Swiggy and Kartik Mittal, Head Ad Sales & Monetisation at Snapdeal shared their insights with the audience.
The Mobile Marketing Mixer was a tremendous success! Attendees heard from industry leaders behind winning strategies, learned how to navigate real-world challenges, and engaged in interactive brainstorming sessions. They also had the opportunity to network with top brands in mobile and build a roadmap for their own products.
