The Apparel Group partners with MoEngage to drive 4x Growth in Business Contribution from CRM
The adoption of MoEngage helped 6thStreet.com CRM team to deliver 4x growth in business contribution within 12 months 6thStreet.com, the e-commerce arm of The Apparel Group, one of the largest retailers in the world, has partnered with MoEngage to deliver a superior omnichannel shopping experience for their customers. Through this partnership, 6thStreet’s CRM team delivered […]
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The adoption of MoEngage helped 6thStreet.com CRM team to deliver 4x growth in business contribution within 12 months
6thStreet.com, the e-commerce arm of The Apparel Group, one of the largest retailers in the world, has partnered with MoEngage to deliver a superior omnichannel shopping experience for their customers.
Through this partnership, 6thStreet’s CRM team delivered 4x growth in business contribution within 12 months by providing personalised engagement to customers across all their digital touchpoints.
Shaheer Usmani, Head of Digital Marketing at 6thStreet said
We have a data-driven approach and wanted to understand our customer journey across platforms and personalise content for them whether it’s through push, in-app or email.
MoEngage has been instrumental in helping with this and helping grow our CRM revenue contribution by 4x in less than a year.
Also read: Insights-led Engagement for the Mobile First Customer
The adoption of MoEngage enabled 6thStreet to understand customer behaviour, preferences and friction points in the customer journey. Using these insights, 6thStreet was able to engage customers with personalised messages & offers over SMS, email, push notifications, in-app, social ads and other channels.
Furqan Khan, Manager CRM at 6thStreet adds
MoEngage played a key role in achieving significant growth in CRM. It’s omnichannel, and analytics suite was not only helpful in CRM but for the overall organisation.
“It was easy to set up and run multiple campaigns with the help of flows. Apart from the exhaustive list of features, their account management is one of the best in the industry.”
Read the detailed case study here, https://www.moengage.com/casestudy/6thstreet-crm-case-study/.
MoEngage is an intelligent customer engagement platform, built for the customer-obsessed marketers and product owners.
Fortune 500 brands and enterprises across 35+ countries trust MoEngage to understand customer behaviour, gain insights into customer preferences and engage them with personalised communication across the mobile, website, email, social ads and more.
Also read: SAP to Acquire Omnichannel Customer Engagement Leader Emarsys
Raviteja Dodda, Cofounder and CEO of MoEngage said: “We are very honoured to partner with 6thStreet and The Apparel Group.”
Our product vision is to provide powerful insights about customer behaviour and help brands engage their customers with personalised and in-the-moment messages across all digital touchpoints.
We are very proud of how the CRM team at 6thStreet has leveraged MoEngage’s platform to add exponential business value.
About The Apparel Group and 6thStreet
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. 6thStreet is the eCommerce arm of The Apparel Group. The Apparel Group caters to thousands of eager shoppers through 1750+ stores and 75+ brands across all platforms employing 17,000 multicultural staff covering four continents. Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia.
About MoEngage
MoEngage is an intelligent customer engagement platform, built for the customer-obsessed. Fortune 500 brands and enterprises across 35+ countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, Bigbasket, and Tokopedia use MoEngage to gain insights into customer behaviour and orchestrate efficient customer engagement. MoEngage has been featured on Gartner’s Magic Quadrant for two consecutive years and has recently been named as a Strong Performer in the Q3 2020 Forrester Wave report for Mobile Engagement Automation Platforms.
