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Amr Helmy, Marketing Director at Red Bull tackles the burning topic, ‘How to Keep Up with the Customer’
In the fast-paced world of marketing and business, there’s no time for the long-winded. That’s why we’ve created The Grill—a series that brings industry leaders into the spotlight, giving them less than a minute to share their insights on today’s most pressing trends.
In each episode, our guests must tackle the questions, offering concise wisdom on everything from the habits of Gen Z to the latest in martech strategy.
First on The Grill is Amr Helmy, Marketing Director at Red Bull. He talks about living in the VUCA world, and how innovation and agility are everything, affecting business and marketing strategies.
Amr Answers:
- Tell us about one customer behaviour that has changed in your industry.
- Why do customers churn, and how can brands make them stay?
- How can marketers keep up with changing customer expectations?
- In the future, marketing leaders will need this one skill – what is it?
Real-world challenges? We’re exploring them with a fresh perspective.
Emerging technologies? We’re uncovering how they’re shaping the future of business.
And all the while, we get the real stories behind how these experts are driving results.
