IAS Expands Amazon Ads Integration
As part of the expansion, IAS will offer Amazon DSP media buyers brand safety and suitability, viewability, and IVT measurement for custom audiences.
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Integral Ad Science(IAS), a global media measurement and optimisation platform, has announced that it has expanded its reporting and insights to Amazon.
Through a server-to-server (S2S) interaction on Amazon’s DSP, advertisers now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory.
Lisa Utzschneider, CEO of IAS, said, “IAS and Amazon Ads share the value of customer obsession, and our global collaboration demonstrates how our companies continue to maximise return on investment for advertisers and are committed to providing independent measurement. This is yet another way IAS is empowering marketers with actionable data to drive superior results, giving them more confidence that their spend is being optimised towards performance.”
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Advertisers in Amazon DSP from IAS have access to viewability, invalid traffic (IVT), brand safety, and appropriateness as solutions. As part of the expansion, IAS will offer Amazon DSP media buyers brand safety and suitability, viewability, and IVT measurement for custom audiences, as well as viewability and IVT measurement for Twitch. Cross-device measurement is available on the web and via apps for CTV, mobile, desktop, and tablet.
Viewability, invalid traffic assessment with Amazon Ads, and brand safety and suitability expansions from IAS will be accessible in IAS Signal. The purpose of this platform is to give marketers a more uniform view of their global campaigns and more access to campaign data.
