Britannia NutriChoice Debuts NutriPlus App
The NutriPlus app provides a daily NutriScore, which is a one-score indicator for users based on factors such as exercise duration, and sleep duration providing the users with an overview of their health status.
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Britannia NutriChoice, India’s biscuit brand, has forayed into health tech with its NutriPlus app in partnership with Aktivo Labs, a technology company with expertise in building evidence-based health and wellbeing solutions.
Amit Doshi, Chief Marketing Officer, Britannia Industries said, “Britannia NutriChoice caters to the growing segment of consumers who actively seek better snacking options. Consumers can download the NutriPlus app by scanning a QR code across a range of Britannia NutriChoice packs, which reach crores of households in India. We believe in the invisible power of small, everyday choices and the NutriPlus app is one such step to partner millions of Indians in their pursuit of wellbeing and better lifestyles.”
Gourab Mukherjee, CEO & Co-Founder, Aktivo Labs, said, “It is our endeavour at Aktivolabs to empower forward-thinking organisations like Britannia to deploy innovative technologies to improve the health of the community they serve. We are excited about the journey ahead and see how Britannia unlocks the power of real-time digital health data to help Indians lead healthier happier lives.”
The NutriPlus app provides a daily NutriScore, which is a one-score indicator for users based on factors such as exercise duration, and sleep duration providing the users with an overview of their health status.
