Crocs India Extends Partnership with Metro Brand
This extended partnership between Crocs India and Metro Brands will unlock even more possibilities of personalised footwear for Indian customers.
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Metro Brands Limited (MBL), India’s footwear and accessories speciality retailer, has announced the extension of its partnership with Crocs India Limited, an innovative casual footwear retailer.
Sumit Dhingra, VP & General Manager, India, Middle East & Africa, Crocs said, “Metro Brands has truly excelled in elevating Crocs’ presence in India. They have played a pivotal role in translating our unique value proposition of self-expression, personalisation, and iconic comfort – into a retail experience that resonates deeply with Indian consumers. As our valued partners, they’ve been instrumental in our success story. We’re excited to continue this journey together, broadening our reach and unlocking even more possibilities for our customers in India.”
Nissan Joseph, CEO, Metro Brands Limited, said, “Our partnership with Crocs has been truly extraordinary, and we are poised for further growth in advancing Crocs’ presence in our country. At Metro Brands, our dedication remains steadfast in delivering a world-class retail experience and owning customers’ footwear wardrobe. The journey ahead is filled with limitless possibilities and milestones, and we are confident about the exciting future with Crocs that lies ahead.”
The renewal is sealed through a retail partnership agreement, with few changes in agreement terms, the most important being granting MBL exclusive rights to operate and own Crocs “full price” stores across the western and southern states in India and an increase in residual balance term of the contract. Further, MBL will have rights to continue, renew & operate all existing stores that are currently operational in the Northern & Eastern states of India.
