Coca-Cola Launches FoodMarks Campaign in India
As part of the campaign, Coca-Cola will debut immersive, in-person experiences around the world, showcasing unique experiences, each inspired by an iconic cultural moment.
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Coca-Cola India announced the launch of Coca-Cola Foodmarks in India, under its ‘A Recipe for Magic’ global campaign.
Kaushik Prasad, Senior Director – Marketing, Coca-Cola INSWA, said, “We are thrilled to introduce Coca-Cola Foodmarks in India, a country known for its rich culinary heritage and vibrant food culture. Coca-Cola Foodmarks embodies the essence of Coke that is to spread Real Magic of shared moments, cultural nuances and culinary excellence. We are excited to bring this experience offering patrons an opportunity to savour flavours while creating lasting memories.”
It was graced by renowned Bollywood personalities, Janhvi Kapoor, Karisma Kapoor, who honored the legendary Raj Kapoor. The highlight was the timeless photograph of two icons, Raj Kapoor and bottle of Coke, both in one frame.
Inspired by culture and created with the Real Magic of Coca–Cola, ‘Coca-Cola Foodmarks’ celebrates global ‘food landmarks’. These are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal and an ice-cold Coca-Cola.
As part of the campaign, Coca-Cola will debut immersive, in-person experiences around the world, showcasing unique experiences, each inspired by an iconic cultural moment.
