Blue Star and FCB Interface Team Up for Summer Campaign
Starring brand ambassador, Virat Kohli, the campaign introduces three new films set to captivate audiences nationwide.
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Blue Star, an air conditioning and commercial refrigeration company, teams up with FCB Interface for a summer campaign, starring brand ambassador Virat Kohli.
Girish Hingorani, VP– marketing (Cooling & Purification Appliances) & corporate communications said, “The market for room ACs is at its inflection point and is poised to grow exponentially over the next few years. This represents a huge opportunity for us, having over 80 years of AC expertise. Virat has significantly helped build the company’s brand equity, and the TV commercials featuring him last year, which revolved around the personification of heat, were well received. This year, we endeavour to take this theme several notches higher with multiple Garmi characters, enlivened with quirkiness, humour, and simple comprehension amongst first-time buyers.”
Rakesh Menon, Chief Creative Officer of FCB Interface, said, “Blue Star Inverter ACs are among the fastest cooling ACs in the market. The brand wanted to communicate this in a quirky yet simple way. Enter Heatman – a metaphor that gets the point across to everyone crystal-clearly.”
The campaign introduces three new films set to captivate audiences nationwide. Building on last year’s success, the series now includes ‘Heat Woman’ and ‘Bhayankar Garmi‘ (extreme heat), alongside ‘Heat Man’.
