Quickplay Partners with STC to Launch Bits
The collaboration between Quickplay and Saudi Telecom Company represents a new chapter in digital content delivery in the Middle East.
Topics
Quickplay, a global OTT video platform for true personalisation and user engagement, announced its partnership with Saudi Telecom Company (STC) to launch “Bits,” a short-form video content platform tailored to the rapidly developing Saudi market.
Badr Almanshould, STC Play, Head, said, “Bits is more than a platform; it’s a gateway to a new era of digital engagement and content consumption. The combination of Quickplay’s platform and digital transformation expertise and the power of Google Cloud is helping us take our content offerings to new heights that will drive audience engagement and satisfaction.”
Bill Sharp, CTO of STC Play, said, “A track record of delivering advanced feature sets, proven interoperability, and rapid time to market all were major factors in the selection of Quickplay as our deployment partner.”
Wim Ponnet, President, EMEA of Quickplay, said, “The launch of Bits is a transformative moment for digital content delivery in the Middle East. Saudi Telecom’s passion for innovation, coupled with Google Cloud’s new region in Saudi Arabia, which bring high-performance, low-latency services, and the utilisation of our cloud-native and AI-enabled technology, are paving the way for groundbreaking video experiences in MENA and beyond.”
Bader Almadi, General Manager, Saudi Arabia, Google Cloud, said, “The collaboration between Quickplay and Saudi Telecom Company represents a new chapter in digital content delivery in the Middle East. We look forward to helping Quickplay’s customers in the Middle East achieve their objectives as Quickplay continues to prove that they have the commitment to drive positive results for the media industry in the region.”
The agreement marks Quickplay’s expansion into EMEA, continuing the company’s growth across the global digital streaming landscape and building on Quickplay’s existing collaboration with Google Cloud.
