du partners with Microsoft for Digital Transformation in the UAE
As part of this collaboration, du is adopting Generative AI technology across its operations to enhance employee productivity and transform the customer experience.
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Emirates Integrated Telecommunications Company’s subsidiary, du, has announced a collaboration with Microsoft to spearhead a digital revolution in UAE’s AI-driven era.
Fahad Al Hassawi, CEO of du, said, “By leveraging Generative AI, we are confident that we can deliver an exceptional customer experience and create a strong foundation for our digital transformation strategy.”
Silvia Candiani, Worldwide VP of Telco and Media at Microsoft, said, “We are pleased that Microsoft Azure AI is being deployed in the customer service sector, helping contact centre agents to learn faster, work smarter, and deliver better service- ultimately improving their performance and job satisfaction. We believe that generative AI is the future of work, and we are committed to empowering employees with the best tools and resources to succeed in the digital economy.”
As part of this collaboration, du is adopting Generative AI technology across its operations to enhance employee productivity and transform the customer experience. By harnessing Generative AI, du aims to revolutionise customer experience by providing personalised and efficient solutions.
