Saudi Arabia to Boost Tourism With AR Navigation

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ARway.ai announced a partnership with AI Safer to enhance customer experiences for visitors to Saudi Arabian museums and tourist attractions. The region is undergoing Saudi Arabia’s “Vision 2030“, an initiative to boost its cultural and tourism sector. ARWay’s solution will help the region’s leaders achieve this goal by presenting an engaging and innovative approach to tourism and on-site customer experiences.  

CEO of ARway, Evan Gappelberg, said, “ARway is excited to partner with AI Safer and The Royal Institute of Traditional Arts to bring our advanced AR navigation to the rich cultural landscape of Saudi Arabia. Our technology will enable visitors to explore museums and attractions in an entirely new way, making each visit more informative, interactive, and enjoyable”.  

The innovative service from ARway.ai allows clients to create bespoke immersive wayfinding visuals that help visitors navigate spaces using phone cameras. Moreover, ARway’s solutions display information visuals that align to a location. 

The Agency of Record for The Royal Institute of Traditional Arts in Saudi Arabia owns AI Safer and is set to start leveraging the technology for visitors by March 2024. The “state of the art” navigation solution allows customers like AI Safer to create wayfinding visuals with a no-code platform easily.