Meta Partners with ONDC

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Meta and ONDC have partnered to digitally upskill five lakh MSMEs and bring their businesses online. The collaboration aims to build conversational buyer-seller experiences on WhatsApp and support ONDC’s chatbot Sahayak to enhance digital commerce.

T Koshy, the MD and CEO of ONDC said, “Our collaboration with Meta would equip these businesses with digital skills and help them engage with customers from all over. He expressed confidence that their joint efforts would act as a catalyst for the growth of millions of small businesses.”

Sandhya Devanathan, the Vice President of Meta in India, said, “Our partnership with ONDC supports the government’s vision for Digital Public Infrastructure (DPI) and reinforces their commitment to training small businesses, thereby facilitating the country’s swift digital transformation and growth”.

The partnership aims to enable and educate small retail players to build conversational buyer and seller experiences on WhatsApp through the ecosystem of Meta’s business and technical solution providers. As part of the initiative, ONDC will help them bring their services onto its network to help them drive commerce.