CleverTap Debuts Signed Call

Signed Call equips CleverTap customers with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences.

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  • CleverTap launched Signed Call, a VoIP-enabled, in-app voice capability for trusted and contextual customer engagement. Signed Call equips CleverTap customers with an effective way to engage with end-users, leveraging VoIP-enabled in-app calling for real-time, secure, and contextual customer experiences.

    “Users often choose not to pick up calls if the caller isn’t a known contact. This can lead to dropped calls and missed opportunities for a business. When extrapolated to the scale of a user base, it can lead to a significant loss in revenue and erosion of trust. However, with Signed Call, CleverTap customers can offer a personalised and secure experience, maximising the chances of conversions and ultimately increasing revenue. Signed Call has already seen success with a select group of our customers who were part of the Early Access Program wherein significant improvements were observed in call answer rates and engagement levels”, said Anand Jain, Co-founder and Chief Product Officer, CleverTap.

    Signed Call will allow brands to personalise the in-app call screen by adding the brand name, logo, and context for the call, further providing the end-user with the requisite context, enhancing the call pick-up rates. Moreover, brands are not required to disclose end-user PII data (Personally Identifiable Information) to unauthorised individuals or agents while using Signed Call, thus mitigating privacy concerns. This no-code solution also comes with pre-built use cases and call screens for easy implementation.

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