Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
Sendbird Launches SmartAssistant
Sendbird, provider of an in-app conversations platform, launched SmartAssistant, a conversational artificial intelligence solution for marketing, commerce, and customer service that provides responses to user queries. Creating an AI-powered chat app can be fast and seamless using the Sendbird Chat UIKit. And now, with SmartAssistants being deployable from the Sendbird dashboard, with no coding required, any developer can launch a SmartAssistant proof-of-concept in a few minutes.
Read more here.
HCLSoftware Launches AI-Fueled Marketing Cloud
HCLSoftware, a provider of enterprise software solutions, announced the launch of HCL Marketing Cloud, an AI-fueled SaaS solution designed specifically to assist marketers in managing their end-to-end marketing needs, from planning, executing, and analysing omni-channel marketing campaigns. Powered by the latest AI capabilities, HCL Marketing Cloud embeds predictive and generative capabilities allowing marketers to take control of their campaigns, meet the demands of today’s personalisation initiatives, deploy hyper-targeted campaigns, and gain access to deeper audience insights.
Read more here.
Kenya Airways Adds Flight Communication Service
Kenya Airways (KQ), has announced the introduction of an advanced flight communication service aimed at enhancing real-time customer communication in the event of flight schedule changes. This innovative solution enables personalised and prompt notifications throughout the customers’ journey via various channels, including email, SMS, and WhatsApp.
Read more here.
Etisalat By e& Launches Payment Solution uTap
etisalat by e& announced the launch of uTap, a payment solution that manages business payments and streamlines operations, in collaboration with Network International LLC and Mswipe Technologies. uTap aims to empower businesses of all sizes with omnichannel payment management and business automation solutions that will make payment transactions seamless for small and medium- sized businesses (SMB).
Read more here.
Emirates NBD To Enhance Productivity With Generative AI
Emirates NBD, a banking group in the MENAT (Middle East, North Africa and Türkiye) region has announced a transformation focused on harnessing the power of generative AI to change Emirates NBD’s operations and enhance productivity across various business functions supported by Microsoft. This collaboration aims to unlock new opportunities for innovation, efficiency, and customer experience within the banking industry.
Read more here.
