RollWorks Launches Journey Events for HubSpot
Account-based marketing platform RollWorks, a division of NextRoll, announced the launch of Journey Events for HubSpot, delivering consolidated account-level visibility, all within the HubSpot interface. It enables B2B organisations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimised. RollWorks’ latest […]
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Account-based marketing platform RollWorks, a division of NextRoll, announced the launch of Journey Events for HubSpot, delivering consolidated account-level visibility, all within the HubSpot interface.
It enables B2B organisations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimised.
RollWorks’ latest product roll-out ensures B2B marketers now have an easy, automated way to give their sales teams centralised insight into the disparate data points comprising customer interactions in order to create meaningful and lockstep customer engagements.
Due to its ability to surface every marketing and sales activity driving an account’s progression, Journey Events for HubSpot also provides sales teams a comprehensive look (both immediately and over time) at how an account is moving—what is working and what is helping to drive the account progression, including seeing every action alongside an account spike. This helps sellers plan and personalise outreach by identifying the optimal time to contact an account and tailor messaging based on the last action that may have had an effect.
“At a critical time when marketers across the board are being asked to do more with far less, RollWorks Journey Events for HubSpot stands out for its ability to help all go-to-market teams be more efficient with their ABM strategies,” said Jodi Cerretani, RollWorks’ head of Demand Generation.
“Being able to see each and every marketing and sales activity that’s driving account progression is huge. With that, for example, you won’t send irrelevant messages in an email or waste money sending a gift to an account if it isn’t ready. Instead, your organisation can focus on what’s working and foster a common language between sales and marketing.”
Justin Cooperman, VP of Product Management at RollWorks, said: “RollWorks is laser-focused on engagement quality innovation, and we are incredibly proud of our acceleration and momentum within the HubSpot ecosystem. With Journey Events for HubSpot, we’ve raised the bar on relevance and personalisation between seller and prospect.”
