Vonage Enhances Conversational Commerce Offering With Video Capabilities

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Vonage announced that it has strengthened its Jumper.ai conversational commerce application with new video capabilities and integrations for a more engaging retail experience.

Conversational Commerce is an in-demand retail trend that capitalises on the growing convergence of shopping and conversations on platforms such as Messenger, WhatsApp and Instagram, using the chat feature to create a seamless shopping experience.

This new enhancement to Vonage’s Jumper.ai conversational commerce application will enable brands to seamlessly invite buyers to a live video interaction with an in-store associate or customer service agent. This allows consumers to engage in personal conversations about products from anywhere while helping retailers build trusted relationships with customers.

Delivered with Vonage Video Express, Vonage now enables agents to initiate a face-to-face video with customers in just one click from within the unified agent interface while messaging with the customer. With one in five consumers using live chat or in-app chat daily and 3 in 5 consumers video chatting with a business more now than they were 18 months ago, retailers are expected to be present everywhere their customers are and providing options for video offers a more personalised experience and can result in higher conversion to product sales.

“The video capabilities added to Jumper.ai, Vonage’s Conversational Commerce application, will enhance interactions between brands and consumers across the full spectrum of customer engagement points,” said Yash Kotak, Senior Director, Product Management at Vonage and Founder of Jumper.ai.

“Vonage continues to innovate to meet customers’ evolving needs, with embedded commerce capabilities to drive more engaging, personalised experiences from anywhere, on any channel.”

“Conversations between companies and their customers span every available channel,” said Dan Miller, lead analyst at Opus Research. “Now Vonage’s Jumper.ai simplifies the transition between messaging and video for a three-dimensional experience that both customers and retailers will find more rewarding because of its richness and personalised nature.”

Jumper.ai creates omnichannel, messaging-first customer engagement and shopping journeys across social, messaging, and web (WhatsApp, Messenger, Apple Business Chat, Instagram, Twitter, SMS, LINE, Google Ads, brand websites, and more).

As social messaging becomes more important to consumers across the globe as a quick and direct way of connecting with their favourite brands, the application meets the needs of major global brands such as L’Oréal and Burger King, helping them to connect with consumers, while also turning these conversations into richer AI-enabled customer experiences.